Types of Paper Bags: How to Choose & When to Use?

Written by Fasih Rauf, packaging consultant at Dream Custom Boxes.

paper-bags
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Have you ever found yourself staring at a stack of bags, wondering which one is right for your products? Whether you’re looking for the perfect packaging or trying to be more eco-conscious, choosing the right paper bag is more of a science. 

But here’s the twist: there are different types of paper bags. Thus, understanding each type will help you decide which one best fits your product and packaging needs. 

From the classic brown grocery sack to the high-end boutique tote, paper bags have come a long way. So, let’s explore the types of paper bags, how to choose them, and when to use them. 

What are Paper Bags?

At their core, paper bags are flexible packaging containers made from paper pulp (Kraft paper), which is known for its strength and tear resistance.

While they started as simple sleeves, modern packaging innovation has turned them into durable, flexible, and—most importantly—sustainable alternatives to plastic. 

The production of paper bags takes multiple processes, including production, tube forming, bottom forming, finishing, and packing.

10 Types of Paper Bags

Obviously, not all bags are built the same. Depending on the bottom fold and the paper’s thickness, a bag can be a heavy-duty workhorse or a lightweight accessory.

So, how many types of paper bags are there?

If we want to mention, there are dozens of variations. However, the industry generally categorizes them into about 10 main types based on their shape and intended function.

Let’s explore each one. 

Simple Brown Kraft Paper Bags

kraft-paper-bags

First, let’s talk about the most popular one in the packaging world. Kraft paper bags are the flexible, unbleached bags you might have seen almost everywhere.

Made from unbleached chemical pulp (Kraft), they have a rugged texture, high tear resistance, and are usually handle-free.

When to use them? Kraft paper bags are perfect for carrying dry goods, lightweight hardware, or as a rustic base for DIY crafts.

SOS Bags (Flat-Bottom Paper Bags)

flat-bottom-paper-bag

Next, we have SOS bags, also known as flat-bottom paper bags. SOS stands for Self-Opening Sack. These are designed to stand upright on their own with a flat square bottom and gusseted (pleated) sides.

Made from heavy-duty Kraft paper, SOS bags are the gold standard for packed lunches and small grocery containers.

Pinch Bottom Bags

pinch-bottom-bag

What are pinch bottom bags? Think of them as the “envelope” of the bag world. The bags feature a tapered bottom that is “pinched” and sealed, leaving the top wide open. The best part? They are made using multi-wall paper and often include a grease-resistant lining.

Consider using pinch bottom bags for packing small retail items, greeting cards, or dry snacks.

Gift Paper Bags

gift-paper-bag

As the name suggests, gift paper bags focus more on “wow factor” than heavy lifting. Imagine bags made of bleached paper or laminated cardstock with bright colors and vibrant patterns. To elevate the theme, gift bags often have a glossy or matte finish.

Gift paper bags are your best option for packaging products at parties, holidays, and gift presentations.

Euro Tote Bags

bag-with-jewelry-box

You might have seen people carrying high-end products in a Euro tote. Yes, this one is the height of luxury in the paper bag world. With reinforced bottoms and premium handles, Euro tote bags deliver a sophisticated “boxy” look.

To deliver the “luxury” feel and weight, they are made from thick, high-quality paper finished with matte/gloss lamination. These bags are the ideal option for high-end boutiques. 

In some cases, luxury jewelry stores use Euro tote bags to pack their jewelry boxes, giving them a classy look and providing customers with convenience. Also, they are perfect for sending corporate gifts.

Bakery Bags

cookie-bag-with-window

Have you ever noticed the bags from your favorite bakery? Yes, bakery bags are specially designed to keep treats fresh and your hands clean.

Crafted from food-grade materials and glassine (greaseproof), they offer a minimalist yet enticing appeal. Plus, these bags often come with a clear window so you can see the goodies inside. 

Usually, bakery brands use them as secondary packaging for carrying their cookie boxes, donut boxes, or macaron boxes.  

Mailing Bags

mailing-bag

Mailing bags are the eco-friendly alternative to plastic poly-mailers.

Tear-resistant, padded (sometimes), and self-adhesive with a peel-and-seal strip, these bags are all about protection and eco-friendliness.

Made using reinforced Kraft paper or double-layered paper, they are your go-to choice for e-commerce shipping for non-fragile items like apparel or books.

Merchandise Bags

eco-friendly-bag

Merchandise bags are worth considering if you want to present some branded merchandise to business clients or loyal customers. Featuring a flat layout without gussets, they come in a very slim profile.

Merchandise bags are typically made from bleached or unbleached paper, the perfect choice for packaging books, magazines, or a single t-shirt.

Recycled Bags

recycled-bag

Recycled bags mean that they have already lived a “previous life” as boxes or office paper.

Made from 40% to 100% post-consumer recycled (PCR) fiber and featuring a unique “flecked” texture, these bags convey an eco-friendly brand image.

Choose them if your brand is eco-conscious or if you own a sustainable grocery store.

Vogue Bags

bag-with-shoulder-neck-box

Vogue bags are popular as the “fashionista” of the retail world. Why? They come in a tall, sleek, narrow layout. Thanks to their material (heavy cardstock with high-quality printing), these bags look exclusive. 

When to use them? Use Vogue bags to pack your skincare products, perfume packaging, or small fashion accessories.

Types of Handles for Paper Bags

In addition to the type, the handle you choose for your paper bags will be the first thing customers feel. 

What are the popular types of handles for paper bags? 

  • Ribbon: Soft, elegant, and decorative; best for lightweight luxury items.
  • Cotton: Thick and comfortable; great for heavy bags that need to be carried for a longer time.
  • Folded Paper: The most affordable option; created by folding a strip of Kraft paper; surprisingly sturdy.
  • Twisted Paper: Made by twisting paper into a rope; the standard for most retail shopping bags.

Why Choose Paper Bags?

Amazingly, paper bags are becoming popular across industries. The main reason? 93% of customers agree that paper should be used more for product packaging, as it is more sustainable than plastic.

Here are the valid reasons why businesses (and yours) should choose paper bags. 

Effective Branding

The ample space on the bags allows you to create a unique brand identity. You can print them with your artwork, brand’s color, logo, and slogan. This effective branding helps you give your brand the recognition it deserves. 

Cost-Effective

Custom-printed bags are more cost-effective than plastic. Here is why: paper bags are a loteasier to print than plastic, reducing the production costs you’ll have to pay. 

Eco-Friendly

Paper bags are the most eco-friendly packaging option because they are made from biodegradable and recyclable materials. Most importantly, their materials, such as kraft and cardstock, are environmentally safe.

The Use of Paper Bags in Various Industries

Different industries have different “bag needs.” 

Let’s have a look at the use of paper bags in various industries. 

  • Retail 

Retail brands use Euro Totes and Vogue bags to build brand prestige.

  • Food and Beverage

Food businesses rely on pinch bottom and bakery bags for grease control.

  • Grocery Stores

Grocery stores prefer the structural integrity of SOS bags for heavy jars and produce.

  • Healthcare and Pharmaceuticals

Most pharmaceutical and healthcare brands use small, flat bags to maintain privacy and keep prescriptions small.

  • Events and Promotions

Event planners choose gift bags to create a memorable “unboxing” experience. Gift bags are also ideal for promotional items. 

How to Choose Ideal Paper Bags? 

Alright, now comes the most challenging part: How to choose the ideal paper bags? 

To get the ideal one you need, consider several factors below. 

Size & Dimensions

Accurately measure the products you want to place in the bag and allow extra “wiggle room”. For example, small bags are ideal for bakeries, medium bags for takeout, and large bags for groceries or clothing.

Weight & Strength (GSM)

The paper weight directly affects the durability, texture, and quality of your bags. Grams per Square Meter (GSM) indicates the thickness of the paper. Choose a higher GSM for heavier products (bottles, thick books) and a lower GSM for lightweight items. 

Handle Type

Make sure the handle type is compatible. For retail settings, consider using a twisted paper handle. On the other hand, a ribbon handle is best for lightweight luxury items.

Industry Standards

When choosing the ideal paper bags, you also need to consider the industry standards. 

For a quick understanding, have a look at the comparison table below. 

Paper Bag TypeMaterialFeatureUse Cases
Kraft Paper BagsUnbleached KraftRugged, tear-resistantDry goods, lightweight hardware, crafts
SOS BagsHeavy-duty Kraft paperA flat square bottom, gusseted sidesPacked lunches, small groceries
Pinch Bottom BagsMulti-wall paper with grease-resistant liningA tapered bottom that is “pinched” and sealedSmall retail items, greeting cards, snacks
Gift Paper BagsBleached paper or laminated cardstockBright colors, vibrant patternsParties, holidays, gift presentations
Euro Tote BagsThick paper finished with laminationReinforced bottoms, premium handlesBoutiques, jewelry, corporate gifts
Bakery BagsFood-grade materials A minimalist yet enticing appealBakery items
Mailing BagsReinforced Kraft or double-layered paperTear-resistant, self-adhesiveE-commerce shipping for non-fragile items
Merchandise BagsBleached or unbleached paperA flat layout without gussetsBooks, magazines, t-shirts
Recycled BagsPCR fiberA “flecked” textureSustainable grocery stores
Vogue BagsHeavy cardstock A tall, sleek, narrow layoutSkincare products, perfumes, accessories

The Takeaway

No doubt, paper bags have become durable, flexible, and sustainable alternatives to plastic. Valid reasons businesses choose paper bags include effective branding, cost-effectiveness, and eco-friendliness.

Whether you choose kraft paper bags, SOS bags, Euro tote bags, or bakery bags, make sure you choose the one that fits your products and industry standards. 

So, which paper bag type is ideal for your business? Get more guidance from experts at Dream Custom Boxes!

FAQs

What are paper bags?

Paper bags are flexible packaging containers made from paper pulp (Kraft paper), which is known for its strength and tear resistance.

How many types of paper bags are there?

The 10 main types of paper bags are kraft paper bags, SOS bags, pinch-bottom bags, gift paper bags, Euro tote bags, bakery bags, mailing bags, merchandise bags, recycled bags, and Vogue bags.

Why do businesses choose paper bags? 

Valid reasons businesses choose paper bags include effective branding, cost-effectiveness, and eco-friendliness.

How to choose ideal paper bags? 

To get the ideal paper bags, consider the size & dimensions, weight & strength (GSM), handle type, and industry standards.

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