With the rising competition in the packaging world, every brand tries to design its packaging in a way that leaves no flaws. When you start to design packaging for your product you have to make many thoughtful decisions that will help you in making or breaking the image of your brand.
For instance, you have to decide: What will be the suitable material for your product, which printing technique will give you your ideal results, and whether you should opt for a die-cut window or add an insert to keep your product intact till the end.
Last but not least, the factor that has the top power to change the whole image of your product packaging and make it durable is lamination. There are two types of laminations: matte and gloss. They are in debate every time because of their advantages and looks.
If you are also looking for a detailed understanding of these two laminations then this blog is for you. Read it till last to know the individual benefits of both gloss and matte finishes. Also, their cons and for which product packaging they give the optimal results.
The Role Of Lamination In Packaging
Imagine receiving a packaging that has scratches and scuffs on it. It will definitely break your heart. Also, it has a chance to damage the product inside the package. It is where lamination plays its role.
Lamination transforms simple designs into extraordinary displays that do not just make your product look amazing but also keep it secure. It offers a shielding layer that helps save your product from scratches, scuff marks, and everyday wear.
Plus, it adds that greater touch of style whether you choose the gentle, classy feel of matte or the bold, vibrant shine of gloss.
What is Matte Lamination?
Ever seen packaging with a soft but elegant look? It is because of the matte lamination that offers your packaging a smooth and lavish makeover. Often referred to as “smooth-touch lamination,” it creates a clean, non-reflective finish that feels as real as it looks.
This sort of lamination provides a chic, understated appearance to your product. It makes it perfect for brands that need to carry elegance and sophistication.
It is not always just about appearance, though matte lamination additionally presents a shielding layer that keeps your packaging safe from scratches and scuffs while maintaining an excessive-cease look.
If you are aiming for a sleek and premium vibe, matte lamination is the way to go!
What Makes Matte Lamination An Ideal Choice For Famous Brands?
Matte lamination brings myriad key advantages that improve the packaging to a top level.
For starters, it reduces glare, makes your designs visible, and gives your product a sophisticated appearance. The luxurious feel of NARS Cosmetics’ packaging is the result of the matte lamination on it.
Ever noticed Apple packaging is also matte for its MacBook collection? It is also great for hiding minor imperfections and offers a clean, flawless finish.
Additionally, matte lamination provides a tactile, velvety touch that clients associate with luxury. It makes it a perfect desire for premium products like Tiffany and Co.
The Drawbacks of Matte Lamination
While matte lamination offers a refined and elegant finish, it does come with a few drawbacks. Let us have a look at them.
One downside is that it can dull colors and reduce vibrancy, which might not work well for brands that rely on bold, bright designs to grab attention.
Additionally, matte lamination is less durable compared to its glossy counterpart and is more inclined to scratches. For example, a high-touch luxury product packaging could wear over time if not handled carefully.
So, while matte lamination adds sophistication, it is vital to consider these drawbacks against your brand’s needs and packaging goals.
What is Gloss Lamination?
Gloss lamination adds a shiny, desirable finish to your packaging. It creates a reflective surface that makes colors pop and prints seem sharper and extra colorful.
This type of lamination is ideal in case you need your design to grab interest and stand out on store shelves. The sleek look not only complements the visual attraction but also adds a layer of safety, keeping your packaging fresh and polished.
Whether it is for luxurious products, ambitious branding, or colorful designs, gloss lamination provides your packaging shine—literally!
What Makes Gloss Lamination Ideal Choice For Famous Brands?
Gloss lamination is a favorite amongst famous brands for good reason. It brings packaging to life with vibrant, eye-catching colors that grab interest. Take Coca-Cola as an example. Their glossy labels make their iconic red pop on the shelf. It gives a recognizable appearance.
Beyond aesthetics, gloss lamination is highly long-lasting. It protects packaging from scratches, moisture, and smudges, as seen in manufacturers like NARS, whose sleek, smooth cosmetics packaging continues its pristine appearance in spite of common handling.
For manufacturers like Monopoly or UNO, gloss lamination adds a lively and playful vibe to game packaging. It makes a go-to preference for youthful and comfort products alike.
The Drawbacks of Gloss Lamination
Indeed gloss lamination brings a lively and vibrant appeal to packaging but it does have some drawbacks. It is better to keep them in mind before choosing.
Its reflective surface can cause glare, which might make it harder to read text or take clean photographs, especially when it comes in brilliant lights.
Glossy finishes are also more likely to expose fingerprints and smudges, which could take away from the polished look.
Plus, if you need to write down anything on the packaging, gloss lamination is not a nice choice as it is not very ink-friendly.
These factors make it important to consider your product’s needs earlier than choosing a gloss finish.
Matte vs. Gloss Lamination: Comparison
Appearance
Matte lamination has a subtle, delicate look that offers packaging an elegant, understated sense. It is ideal for products that look for class. If you have a luxurious product matte lamination is your partner.
On the other hand, gloss lamination is bold and vibrant. It makes colors pop and create an eye-catching shine. If you need your packaging to seize attention, gloss is the way to move.
Durability
When it comes to durability, matte lamination does a tremendous job of hiding imperfections, making it ideal for materials that would have small flaws. So, if you are trying to hide imperfections, matte might be your high-quality option.
However, gloss lamination shines with its superior scratch resistance. It is much less likely to reveal wear and tear over time.
Glare
One benefit of matte lamination is that it extensively reduces glare, making it easier to read text or image packaging in different light conditions.
Gloss, on the other hand, reflects light, which can cause glare and create demanding situations while trying to capture the correct shot or read print under certain lights.
Usability
Matte lamination is more ink-friendly, which means you may write on it effortlessly. It is ideal for products like invitation cards or labels that might need to be customized.
Whereas, gloss lamination is not as ink-friendly, so writing on it may be tricky. It makes it much less suitable for packaging that calls for labels or notes.
Final Words!
Choosing the right lamination in your packaging could make a world of difference in how your product is perceived by customers. Matte and gloss laminations each have their own benefits and are appropriate for exclusive sorts of products.
Matte lamination gives an elegant, sophisticated feel, and is ideal for high-end brands that value understated beauty. While gloss lamination shines with vibrant colors and sturdiness, making it ideal for products that want to capture attention.
However, it is essential to weigh the drawbacks like glare, sturdiness concerns, and value before making your decision. Ultimately, the satisfactory preference depends to your brand’s identity, the nature of your product, and the way you need it to be experienced by your clients.
