Searching for the best candle packaging ideas? Well, candles today serve not only for lighting up the room. Instead, people love to use them for house decoration or to spice up the party, too. Thus, when purchasing any candle, customers will first judge on the product presentation. This is where product packaging comes into play.
Apart from the scent, candle packaging is the first thing that comes to mind when customers think about buying or gifting a candle. Being a candle brand, you know that your packaging has the power to make or break your brand image. The more aesthetically pleasing your packaging is, the better impression you can make. Whether you have a small startup or an established brand, you should create packaging that enhances customer experience and makes them come back. Sounds difficult? Not really! Check out the 10 best candle packaging ideas we have here to make your brand shinier!
10 Trendy Candle Packaging Ideas to Highlight Your Candles
To win this competitive candle market, your candles need to stand out. Yet, if you’re still using standard, dull packaging, honestly, your business is going nowhere. So, have a look at some trendy ideas to highlight your candles below!
1. Brand It with Custom Labels
While the color and scents of your candles might be the first thing that attracts customers, the first impression matters, too. Adding custom labels to your packaging can be the smartest way to deliver a wow impression.
A custom label or sticker can add a unique touch and make your packaging pop. Whatever type of packaging you’re using, be it a die-cut crystal light holder or a mason jar, you can pull the whole experience together with smart, custom labels.
2. Minimalist Design + Hang Tags
As a candle maker, you surely have a story behind every candle you made. For example, what inspired the scent? How did you choose that specific color shade?
Interestingly, even if you prefer a minimalist design, you can still tell your candle’s story. How?
A minimalist design focuses on simplicity and elegance, using clean lines and blank spaces. To tell your candle’s story, you can add exclusive hang tags. Hang tags are a great way to go deeper into the stories. For example, you can tell the essential elements behind your candles that will linger with customers long after the last drop of your candles.
On your custom tags, you can feature pricing details and the ingredients of your candles, too.
3. Advertise More with Mailer
If you have an e-commerce candle business, a branded mailer box can level up your shipping. Even better, you can raise brand awareness at each step of the shipping process. At the same time, you can create a professional brand image to build customer trust.
Exclusively designed mailer boxes not only help protect your candles during transit. More than that, these boxes will surely delight your customers. Plus, you can also start the candle subscription services with these boxes. More sales to grab!
4. Turn Customers’ Purchases into Special Gifts
You can turn every in-store candle purchase into a memorable experience with customized gift bags. Imagine simple, clean bags with your logo. For sure, these bags will enhance every candle purchase. The best part? The bags can eliminate the need to wrap your candles as a gift. Hence, making a customer’s purchase feels like a present to themselves.
For a more unforgettable experience, you can consider some lovely add-ons like:
- Tissue paper
- Custom inserts
- Thank-you notes
- Silky or foil ribbons
By using customized bags, you can mesmerize customers and make them fall in love more with your candles!
5. Themed Designs
As the holiday season is coming, you can add a bit of sparkle by applying a festive, themed design to your candle packaging. After all, we know that candles are popular holiday gifts. Thus, bringing a themed or festive feel to any display will be perfect to grab customer attention.
For example, the addition of a foil accent or slightly modifying your packaging designs with snowflakes can add a festive touch during the winter holidays. Or else, heart or little cupid emblems can dress up a Valentine’s candle purchase.
Want to celebrate the Christmas spirit?
Try these options:
- Use red and white colors in your packaging design
- Include the pine trees and reindeer images on your packaging
- Make sure that you add a ‘Merry Christmas’ greeting
These small touches will spice up the special occasion that your candles are illuminating.
6 Eco-Friendly and Sustainable Packaging
With the growing concern of environmental issues, sustainability is more important than ever these days. As a candle brand, you can take part by using eco-friendly materials like recycled paper, biodegradable packaging, and reusable containers. Eco-friendly and sustainable packaging not only help you reduce the amount of waste and minimize harm to the environment. Far better, green packaging is a budget-friendly option your brand should consider.
7. Make Your Packaging Luxurious
If you’re offering exclusive candles, you need luxurious packaging to impress more customers. The best option here is to use rigid boxes. The rigid material comes in sturdy structure and sleek texture that will make an elegant product display. Then, you can add a foam insert and print an embossed logo to add the visual appeal.
8. Vintage and Rustic Packaging
Transport your customers back in time with vintage-style candle packaging! You can embrace the charm of yesteryears with retro labels, classic fonts, and aged paper. These simple yet nostalgic touches add a unique appeal to your candles. Think of mason jars adorned with rustic twine and labels crafted from kraft paper. This rustic aesthetic not only enhances the visual appeal of your candles. Better than that, it also complements certain candle scents like earthy or floral ones.
9. Entice Customers with a Window Shape
Your candles are lovely, so why don’t you give a sneak peek to entice customers? Adding a window shape to your packaging helps you show your candles in real life. This way, you can convince customers that your candles are of great quality and will be perfect to decorate their rooms.
10. Practical Cardboard Tubes
Cardboard tubes are basic and straightforward cylindrical containers. The tubes come with a clean and sleek appearance without fancy decorations or too many details. Simply put, cardboard tubes are all about being practical and useful while still looking stylish.
Another thing you will like about cardboard tubes is that they are lightweight and easy to handle. Thus, they can be very convenient for both customers and your brand. Plus, you can customize them in different sizes to accommodate various candles from votive candles to larger pillar candles.
Wrapping Up
No doubt, apart from the scent, candle packaging is the first thing that comes to mind when customers think about buying a candle. Hopefully, our 10 best candle packaging ideas above will help you make your candle brand shinier in this competitive market. Whether you prefer to brand your packaging with custom labels, combine the minimalist design with hang tags, or want to advertise more with mailer boxes, you should create packaging that enhances customer experience and makes them come back.
Ready to design your candle packaging?
The packaging experts at Dream Custom Boxes will assist you in every step!
