The Complete Guide to Product Packaging Inserts

product packaging insert guide
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Your product packaging plays an important role in marketing business. But you have to consider more than just your box if you want to make an impact on customers. How? Try using box inserts for your packaging. It may seem simple, but adding product packaging inserts will be a plus point for your brand.

Using insert can elevate the unboxing experience for your customers. This creates a personal connection between your customers and the brand.

This guide will cover everything you need to know about packaging inserts. So, let’s dive right in!

What are Packaging Inserts?

Packaging Inserts, also known as packaging inlays are additions placed into your packaging to create a memorable unboxing experience. Further, they come into 2 different types:

  • Box Inserts
  • Promotional Inserts

Box Inserts

Box inserts are the inlays that protect and support your products, so they arrive in mint condition. These inserts mainly focus on providing safety for your products, but printing on them is still possible to brand yourself.

Types of Box Inserts

Now that you know what box inserts are, let’s dive deeper into their types. Box inserts come in various materials depending on the product.

Box Insert TypeProtection LevelCostSustainability
FoamHighModerateLow (due to petroleum-based materials)
Corrugated CardboardMediumLowHigh (recyclable and biodegradable)
Molded PulpMedium-HighModerateHigh (recyclable and biodegradable)
Blister/PlasticHighModerateLow (non-biodegradable and often made from petroleum)

Below are some of the most common box inserts that are used in the packaging industry:

  • Foam
  • Corrugated Cardboard
  • Molded Pulp
  • Blister/Plastic
Foam Inserts

Foam inserts are famous for providing superior cushioning and protection for delicate or fragile products. They are custom-cut to fit your product, ensuring it remains secure during shipping. Foam comes in various densities, making it versatile for different items, from electronics to glassware. Additionally, foam inserts are lightweight, helping reduce shipping costs while maintaining product safety.

Corrugated Cardboard Inserts

Corrugated cardboard inserts offer an eco-friendly and cost-effective solution for packaging. They are known for their durability. These inserts protect items during transit by keeping them securely in place. The cardboard is easily customizable, allowing businesses to print branding or instructions directly on the insert, elevating the unboxing experience. They are versatile and can be cut into various shapes and sizes to accommodate different products, from cosmetics to electronics while remaining lightweight and easy to recycle.

Molded Pulp Inserts

Molded pulp inserts are a sustainable option made from recycled paper and materials, ideal for eco-conscious brands. They are molded into the exact shape of your product, ensuring a snug fit and optimal protection. These inserts are highly shock-resistant, making them suitable for fragile goods like glass or ceramics. Molded pulp is also biodegradable, offering a greener alternative to plastic or foam. Their textured appearance adds a natural, rustic touch to your packaging, enhancing your brand’s eco-friendly appeal.

Blister/Plastic Inserts

Blisters or plastic inserts display and protect products within clear plastic molds, offering security and visibility. They are commonly used for retail packaging, and ideal for small items like electronics, toys, or cosmetics. The rigid plastic structure ensures the product stays in place, reducing the risk of damage during transportation. 

Promotional Inserts

Promotional inserts are a clever way to engage customers and encourage repeat business. These are additional materials placed inside your packaging to offer value beyond the product itself. Whether it’s a discount coupon, a thank-you note, or a sneak peek of future products, promotional inserts create a personal connection with your customers. They enhance the unboxing experience, making it memorable and exciting while subtly promoting brand loyalty and encouraging future purchases.

Types of Promotional Inserts

Below are some of the most popular promotional inserts:

  • Discount Coupons
  • Product Samples
  • Thank-You Cards
  • Promotional Flyers
Discount Coupons

Discount coupons are a highly effective promotional insert for repeat purchases. You can encourage customers to return to your store by offering a limited-time discount with these promotional inserts. This increases the chances of customer retention. These coupons can be printed on paper or included digitally with a QR code. They often feature exclusive offers that make customers feel valued and appreciated. By aligning the discount with a specific product or service, businesses can strategically guide customer purchasing behavior.

Product Samples

Product samples are a fantastic way to introduce customers to new products or upcoming releases. By including a sample with their current purchase, you give customers a chance to try something new at no extra cost, sparking interest in your wider product range. This can lead to future purchases while enhancing their overall brand experience. Samples also demonstrate product quality and functionality, which can build trust and excitement, particularly if they complement the purchased product.

Thank-You Cards

A simple but effective way to connect with customers is through a personalized thank-you card. This type of promotional insert adds a human touch to the transaction, showing appreciation for their business. Thank-you cards can be handwritten or printed, with room for branding and personalization, such as the customer’s name or a special message. This small gesture helps create a lasting emotional connection, making customers feel special and increasing the likelihood of them recommending your brand to others.

Promotional Flyers

Promotional flyers provide customers with detailed information about current or upcoming sales, product launches, or special events. These inserts act as mini-advertisements inside the packaging, ensuring customers are aware of your latest offerings. They are customizable to match the brand’s identity and printed with attention-grabbing graphics or calls to action. Whether promoting seasonal sales or highlighting new products, flyers keep customers engaged with your business long after the unboxing experience.

Benefits of Using Packaging Inserts

There are various benefits to using packaging inserts, including protecting products, ensuring safety, and more.

Here are the benefits of using packaging inserts:

  • Product Protection: Product packaging insert keeps your items secure during shipping.
  • Enhanced Presentation: It organizes the product for a better unboxing experience.
  • Branding Opportunity: Box insert adds space for logos, messages, or designs to boost brand recognition.
  • Promotional Material: It can include discount coupons or samples to encourage future purchases.
  • Personal Touch: It adds a customized element, fostering customer loyalty.
  • Improved Customer Satisfaction: A well-thought-out insert shows attention to detail, making customers feel valued.

How to Choose the Right Packaging Inserts

Choosing the right packaging insert depends on your products’ needs. First, consider the size and shape of the item to ensure a snug fit. Next, think about the material. For example, foam offers cushioning, while cardboard is more eco-friendly. Fragile items might require more secure inserts like molded pulp. Don’t forget branding potential. Lastly, budget plays a role. Some materials are more cost-effective. By focusing on these factors, you can select an insert that balances protection, branding, and cost.

Environmental Considerations

Sustainability matters when choosing packaging inserts. Choose eco-friendly materials like recycled cardboard or molded pulp to reduce environmental impact. Avoid plastic and non-biodegradable options, as they contribute to waste. Choose inserts that are recyclable or compostable to promote green practices. Some brands even use reusable inserts, offering an added bonus for customers. By prioritizing eco-friendly packaging, you show your brand’s commitment to the environment. This helps reduce your carbon footprint and appeals to eco-conscious consumers who appreciate sustainable choices.

Enhancing the Unboxing Experience

Packaging inserts are key to creating a memorable unboxing experience. They add a layer of excitement by organizing the product neatly and securely. Use inserts to showcase the product attractively, making the moment feel special. Personal touches, like printed messages or thank-you notes, can deepen the connection with your customers. Inserts can also be branded, adding to the overall presentation. Including promotional materials, like discount codes or samples, can surprise and delight customers, enhancing their experience and encouraging future purchases. A thoughtful unboxing experience can lead to positive reviews and customer loyalty.

FAQs

What are the most common materials used for packaging inserts?

The most common materials for packaging inserts are as follows: corrugated cardboard, molded pulp, and foam.

How do packaging inserts improve the unboxing experience?

Box inserts not only hold your product in perfect position and offer security, but they also help elevate the unboxing experience. They can be printed with custom artwork for branding purposes.

Are packaging inserts environmentally friendly?

Yes. Most packaging inserts use recyclable materials, such as molded pulp, cardboard, and corrugated cardboard inserts.

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